Our Competitive Edge

With a combined experience of over 40 years in the Outdoor Specialty sector, our mission is to create and cultivate lasting partnerships by driving sales with the most comprehensive service in the industry.

Our Story

Founded in 2016, Roam Sales Agency was born from one man's passion for being outdoors and selling good sh*t. Andrew Howard was a veteran in the industry, brands and retailers alike recognized the potential this agency had with him at the helm. It continues to thrive today thanks to the hard work of his hand-picked team.

Agency Snapshot

Established: June 2016
Team Members: 3
Home Base: Leesburg, VA
Brands: Teva & Matador

The Strategy

Committed and energetic team
Dedicated in-house marketing and social media management agency
Selective saturation of the market
Responsive service and complete follow through to both vendors and retailers

Meet The Team

We strive for a working environment that is vigorous about driving sales, but we also encourage ourselves to pursue and enjoy the active lifestyle we sell.

We are adventurers and plane hoppers. Go-getters and gear testers. Foodies, winos and beer snobs.

But most of all, we ask ourselves daily
"What Would Andrew Do?"

Principal Rep

John Holcomb

John has 25+ years of experience in Sales, Store Operations and Merchandising. Thorough and thoughtful, he has the expertise to aid in visual merchandising and provide retailers with all the tools to drive sell through.

When not selling or stressing about selling, John enjoys hiking, traveling, and hanging with his family.

Sales Rep / Design & Marketing

Karla Canamaso

Karla has 10 years of experience in Graphic Design, Marketing and Social Media Strategies. She owns and runs Kai Creative Co. To keep her husband Andrew's true passion alive, she decided to join the sales side in 2023.

When not designing pixels or selling, Karla lives for adventure travel, skiing fast, and eating good food.

Brand & Account Ops Manager

Jeannine "J9" Munson

The focal point of contact for both vendors and retailers to obtain service and information, Jeannine is our wonder woman! She is the brain behind the scenes and excels at running the day-to-day to aid the team in driving sales.

When not putting out fires left and right, J9 finds joy in reading, walking her dogs and playing soccer.

Andrew Howard

Founder

Andrew had 30 years of experience as a Buyer at a prominent outdoor retailer in the DC Metro Area. He made the transition to sales in 2016 and was well-versed in connecting buyers’ wants and needs. He was Teva's 2018 Rep of the Year and continued to work tirelessly even after he was diagnosed with brain cancer. Sadly, he passed away from the disease on June 18, 2023 and we continue to honor his legacy by keeping his agency alive.